Recent Writing

 

“Sometimes, the most effective path to authenticity is just getting out of your own way, and creating space for the people you serve to connect with an audience.”

— The Guide to Effective and Ethical Direct Response Creative

“Just like with any ad, you’ve got mere milliseconds to stop the scroll and make your case. If it’s not immediately obvious what your ad is about, you’ll lose eyeballs (and maybe even votes).”

— Creative Roundup + Best Practices: Vote-by-Mail Edition

“Ad blockers aren’t going away. The goal with every display ad is to make an ad that’s worth peoples’ time and attention: Something they don’t want to block.”

— Display Ads Are Officially Adulting. What Now?

Creative Portfolio

Gwen’s creative leadership spans copywriting, art direction, and data driven strategy. Her work has:

  • Raised millions in online and multichannel fundraising

  • Strengthened major national brands

  • Driven large-scale advocacy and GOTV efforts

  • Helped organizations communicate with clarity, credibility, and respect

For examples of her most recent work, please get in touch.

 
 
View Gwen’s Portfolio